Game Changer: The Impact of Social Media on Gender Bias in Sports Media

Historically, traditional sports media has framed female athletes through stereotypical lenses that prioritize appearance and personal life over athletic achievements. Social media, however, has emerged as a powerful tool for female athletes to bypass the stereotypical lenses and portray their own narratives. This study explores how female athletes navigate these digital spaces to reshape public perceptions while addressing the challenges posed by the pressure to maintain an online persona.